PT Chantique Inti Decor is a company located in Semarang focused on furniture. This company is a sister company of Walter Wickers USA. They start from expanding the international market first especially for hotels, resort, and casino in USA, Europe, and east Asia such as Hilton, Westin, JW Marriot, Hyatt, Crowne Plaza, etc . After few years, they start to join the competition in Indonesian’s market especially for architectural design.
Logogram that has been created based on the field that chantique focused on, furniture. The logogram visualized the chair that connect with C alphabet as the initial of Chantique itself. This logogram created to show that the brand represent a furniture company.
Logotype for “Chantique” use Avant Garde BT which is sanserif and little bit condesed, but through this typeface we can see the modern yet simple style. Logotype for”inti decor” use Calisto MT typeface which is serif and show the traditional and formal things more. The combination of serif and sanserif result a great combination about modern and traditional which this company bring out. The product might be modern but the company always hold onto the ethics of business and work.
The color that this logo used are black and grey. Black means strong, sophisticated, and elegant. This color represent thing which is eternal, classic, and powerful. Grey means serious, stable, and reliable. This color can show a form of responsibility. The combination of these colors make this logo more meaningful.
This logo already on progress of registering patents and trademark per November 2013.
designer, flower power, coffee drinker.