Choco Madeleine Cafe is a cafe located in Semarang specialized in chocolate desserts and drinks. Previously this cafe called “Du Chocolat”, but after making a new concept of the cafe, the cafe called it “Choco Madeleine.”
The café has a concept which is youth, fun, and sweet traditional fusion chocolate café. This concept has been developed to a logo of this café. This logo consist of 5 series of color. The client wants to see a traditional look of chocolate cafe combined with modern as the concept of the cafe which is fusion. Based on that, the logo combined the brown color which is traditional common look of chocolate cafe with modernish look of pastel color. The type face using a modern no 20. Serif typeface. The logogram using a cacao and ornament to complete the look of traditional mix modern visualization of the logo.
designer, flower power, coffee drinker.