Kun Jayanata Aesthetic Clinic is a clinic located in South Jakarta specialized in beauty treatment and plastic surgery. This clinic owned by dr. Kun Jayanata, SpKK(K), who started the clinic in Jakarta around 2006. He already have had a clinic in Semarang but decided to expand to Jakarta.
Previously, this clinic already had a logo in Semarang. The previous logo using a script typeface of the doctor’s initial. After seeing the competition in Jakarta, this clinic want to improve by first changing the logo into a modern one. Based on that, this logo has been created. This logo consist of logotype with modern typeface which is Alien League Typeface. This modern sanserif typeface used to show that this clinic can compete with others who already have had a “big name” in aesthetic world with a modern way. The logogram inspired by the symbol of beauty, Aphrodite. This symbol used simply beacause it’s universal and show the vision and mission of this clinic. The purple color means extraordinary, combined with grey which means energy. This combination can complete the look of the logo because the color can be universal which means this aesthetic clinic not only for women but also for men.
designer, flower power, coffee drinker.